The most successful sites are much more than a digital catalog or a virtual store. They’re about meeting the needs and expectations of their audiences. After all, people visit Web sites for a reason. They seek information, look for solutions, and perform transactions. And most of all they crave efficiency.
At HashPro, we have what it takes to design a site that meets the needs of your diverse audiences without diluting the brand or sacrificing overall business goals. We’re here to make sure your audiences get what they need, by creating clear paths to and through information.Our information architects have developed world-class eCommerce, branding, education, and membership service sites that meet the needs of a wide array of audiences, improve information access, and increase transactions.
Information design and usability testing are critical elements in creating a flexible and scaleable infrastructure that can grow and support a changing business environment. From large-scale content management systems to checkout flows and product merchandising, we’ve got you covered – front-end and back.
Our offer
Information Architecture and User Interface Design
Our information architects apply user-centered design principles, industry best practices, and over eight years of applied Web site design experience to create a site that meets your customers’ needs. This includes:
- Benchmarking
- Business and User Requirements Gathering and Documentation
- Competitor Analysis
- Joint Application Design Workshops and Facilitation
- Business Goal Alignment
- Scenario-Based Design
- Content Inventory and Labeling
- Site Map Creation
- Navigational Infrastructure
- Use Case Development
- Content Management Interface Design
- Content Storyboards and Wireframes
- User Task Flows
- Functional Specification Documentation
Usability Testing and Analysis
Following and establishing industry best practices enable us to design award-winning experiences, but we don’t design in a vacuum. To validate design decisions and identify problem areas, HashPro performs a wide-range of user testing, from expert evaluations performed by usability specialists to low-fidelity paper prototyping to formal usability testing with video cameras and detailed results reporting. Everyone has an opinion and a preferred design direction, but only real users can provide concrete evidence of what works best. Satisfied users translate into return visitors.
- Expert Evaluation
- Competitor Analysis
- Formal Usability Testing
- Guerrilla User Testing
- Paper Prototype Testing
- Card Sorting
