Good design is not just about what you see; it’s about what you don’t see too. It should convey an overall “feel” without calling too much attention to itself. It should enable people to accomplish tasks without being cold or perfunctory. It should capture the brand without seeming like an advertisement.
In short, good design is a balancing act.
To that end, our designers and writers work with client brand keepers to identify core brand characteristics; collaborate with information designers to better understand user needs; and assess business goals as part of the creative design process. They then produce creative treatments and copy that leverage the brand’s strengths in order to meet audience needs and further business goals.
The result? Attractive sites, yes. But more importantly, beautiful results.
What Do We Offer?
Brand Development
Logo design, letterhead, print collateral, and brand guides — We’ve helped emerging brands define themselves online and off.
Website Design
Page layout, imagery, color, font, and button/header treatments — This is where form meets function. We do more than simply design; we design for an optimal user experience and results.
Online Brand Positioning
Creative direction, messaging, and tone. We’ve helped some of the world’s top brands strengthen their position by determining how to convey their brand message online.
Asset Production
Image optimization, comp cutting, and html production — We build what we design, then see it through to launch and beyond.
Creative Training
Photoshop, Flash, updates, and style guides — HashPro can help you ensure your staff has the tools they need to keep your site fresh.
