Scanview Electronics Ltd – Online Electronics Store

The Client

Scanview Electronics Ltd, established in 1983 is a UK based electronics supplier company with a good reputation and great level of service. The London based company primarily offers a broad range of product categories, including desktop computer systems, mobility products, electronic gadgets and peripherals and services to individual customers as well large organizations. The company provides the industry’s most comprehensive selection of name-brand consumer electronics with an emphasis on limited-distribution and mid-to-upscale brands.

The Challenge

The backbone of Scanview’ business plan is a superlative in-store customer experience. Because this first-hand experience is vital to Scanview’ retail model, the company use their website to showcase products as well for online sales. The old e-commerce website was not fulfilling this function. The website’s search engine was awkward, and search requests would often erroneous results. The company wanted to create a more dynamic and useful search engine and a more efficient content management structure. HashPro Technologies was brought in to design and implement these improvements.

The Solutions

For HashPro Technologies, one of the prime elements of this project was helping Mr. Amit Parmar, CEO of Scanview Electronics Ltd, reconceptualize the information architecture of the site. Online product information had been divided into numerous sub-categories that made search functionality too rigid for effective navigation. After consultation, product information was streamlined to produce more relevant, helpful search results.

With the new information architecture in place, HashPro Technologies went to work implementing osCommerce – an open source e-commerce platform. Users can now easily refine their searches by combining factors such as price, brand and product size. Every search produces descriptions and photos of just the products satisfying the current criteria. It’s easy for viewers to refine or switch their criteria, for example changing model size while retaining the same price range of their previous search. Users never get an empty search result, and always see relevant information to entice them to visit a superstore.

HashPro reinvented their website as an effective place for shopping retail electronic products. A key objective for the site is to motivate visitors to come to a Scanview superstore. The renovated website promises to bring Scanview’s online positioning up to the level of its storefront success. Rather than a simple redesign of site aesthetics, the update puts power in the hand of the user, with high-level functionality and a true incorporation of personal choice.